Relationships – how people group items based on their proximity and similarity.With card sorting, researchers learn how people perceive their content and group different topics.Īccording to the Interactive Design Foundation, card sorting provides three main outputs: It shows what mental models users apply in their interaction with digital content. Researchers may define the groups in advance or let the users define them.įirst and foremost, card sorting is a user testing method. Then it is up to the users to sort them into groups. You give your potential users a pile of cards representing objects or concepts. It helps designers and researchers find the optimal way to organize website content. Why do researchers use card sorting?Ĭard sorting is an easy and effective way of grouping content units into categories.
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You can create your free account today to scale up your UX research and accelerate your product development.īefore continuing with our top five list, let’s explain what card sorting is and why UX researchers use it.
PlaybookUX is a top choice for card sorting and tree testing and has a solid base of test participants worldwide. Tools like PlaybookUX are great at automating user research tasks that would be cumbersome and time-consuming if done manually. We’ll also evaluate the top 5 card sorting tools you can use to conduct your card sorting session online. In this article, we’ll discuss why card sorting is essential for research and how it can help you organize your content better. One of the means for this type of research is card sorting. It is up to UX designers and researchers to survey these mental models and build an information architecture that matches the most common model. They operate under different mental models, and matching many possible models is challenging. It is easier said than done because users are not the same.
When you publish content online, your users expect familiar content categories and subcategories linked logically.
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